Mission
Anhaar is in the business of fulfilling customer needs related to healthy well-being by offering quality food products by efficiently utilizing state-of-the-art technology & human resources in a way that creates value for stakeholders & the farming community of Pakistan.
Vision
To be the largest fresh foods brand in the region.
Humble Beginnings
Sharif Milk Products (Pvt.) Limited was incorporated on 7th September, 2011; engaged in dairy Milk processing and marketing of Dairy and allied products under the brand name of Anhaar. Anhaar has now become synonymous with quality and innovation, with the vision to provide top-quality Milk that is free of antibiotics, breeding hormones, and any other impurities. Anhaar has set a benchmark for the industry, not only in best practices of producing top-quality Milk but also ensured consistent quality and delivery to the consumers. Today, Sharif Dairy Farms, which is located in the beautiful outskirts of rural Punjab, is the only source of Milk production for Anhaar with a herd size of 3500 Australian cows. We produce in-house fodder for our cows, and the milking of animals is being done in the most hygienic conditions with automated Milking parlors.
Pasteurization and bottling of top-quality Milk is also carried out at the same location using a state-of-the-art plant facility. The complete control over quality is ensured from whole Milk production to finished products packaging with top-of-the-line resources. The Raw Milk is tested for various quality tests before the process of homogenization and pasteurization, after which it is filled in HDPE bottles that are also produced within the same vicinity by a sister concern business to ensure quality parameters. Packaged liquid Milk is stored in cold storage areas before delivery to the retail sector in the company’s chilled vehicles. The Company has proved its brand name Anhaar in the market by providing top quality products with the most extensive portfolio including pasteurized Milk (Whole Milk, Full cream Milk & Low Fat Milk), Greek Style Yogurt (Plain, Strawberry and Mango), Flavored Yogurt (Strawberry, Mango), Desi Ghee, Raita, and Yogurt (Sweet & Plain), Laban (Mango, Strawberry, Salted and Sweet) and Butter. We are determined to serve our nation with the best quality Milk and dairy products to ensure a healthy Pakistan, as our products are free from all preservatives.
Sharif Dairy Farms
In our dairy farm, highly qualified dairy and veterinary staff are looking after the dairy animals to manage the constantly increasing herd size of 3500 Australian cows and also to ensure top health, care, food, and other services. SDF is also engaged in taking consultancy from foreign qualified and experienced veterinarians; it has a consultancy agreement with the University of Veterinary and Animal Sciences, Lahore (UVAS). UVAS’s graduates are given internships in SDF during which they do valuable research and development work at the site, which turns out to be very beneficial for the business. Two milking parlors work simultaneously at SDF in order to feed Milk to the processing units with the inclusion of SMPL, Nestle, Engro Foods, and other Dairy processors.
• Processing and Packaging
To protect our valuable consumers from harmful bacteria that are present in raw Milk, it goes through a time-bound heating process to destroy harmful micro-organisms and make it safe to consume. Pasteurization kills all the pathogenic bacteria while homogenization gives Milk an evenly rich taste. Processed Milk is then poured into international standard food-grade bottles under hygienic controls so that pure wholesome goodness is preserved and brought fresh to retail customers. Pakistan has over three times as many “dairy animals” as Germany, the vast majority (over 80 percent) being kept in herds of one to three animals. The Annual Milk yield per dairy animal is one-fifth of that achieved in Germany and about one-third of the yield of the New Zealand dairy sector. Over twenty million tons of Milk were produced in 2002, nearly 70% of which was derived from cattle. Over the past 6 years, total Milk production has increased by around 17%, out of which the growth resulting from an increase in the number of cattle (local as well as crossbreed) is more, while yield increases have contributed relatively little to production growth.
• Sourcing and Quality Control
After passing the quality control at SD Farms, raw Milk goes through rigorous quality checks at SMPL Quality Lab, which is well equipped with state-of-the-art equipment, including Microbiological testing as well. Quality Representative follows strict procedures to ensure that the highest quality product is packaged and distributed at Retail for consumption.
